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the company has released some vague information about its financials.

X wasnt the source of any of the actual traffic his website had received during that time period.where paying X Premium subscribers can make money off of ads displaying on their content.

it appears that a significant portion of that traffic on X could be fake.something Tytunovich demonstrated by providing Mashable with data from last years Super Bowl.Its a small portion of the relevant data.

according to Google Analytics.CHEQ founder and CEO Guy Tytunovich told Mashable regarding Xs fake traffic data.

his company has a wide range of clients.

Big brands and major companies like Disney have suspended ad campaigns on the platform due to hate speech and pro-Nazi content proliferating on X.lauding Super Bowl LVIII as one of the biggest events ever on the social media platform with more than 10 billion impressions and over 1 billion video views.

80 percent of the companys Trust and Safety teams engineers have been laid off.CHEQ monitors bots and fake users across the internet in order to minimize online ad fraud for its clients.

The company formerly known as Twitter published its own press release.56 percent were determined to be fake.